Blog Post

High-Hiding All Purpose Primer

September 20, 2022

Fresh Start - Hiding All Purpose Primer

Our highest performing 100% acrylic primer delivers maximum hide and a uniform finish across most interior and exterior surfaces. This primer provides a mildew-resistant coating and is the go-to for a significant colour change.


Benjamin Moore® Fresh Start® High-Hiding All Purpose Primer is a premium 100% acrylic primer that delivers maximum hide and a uniform finish across most interior and exterior surfaces. This primer is the go-to for a significant colour change, is effective in suppressing most bleeding-type stains and provides a mildew-resistant coating. High-Hiding All Purpose Primer has excellent application properties, including flow and levelling, two-hour recoating and spatter resistance in a low-VOC formula.


  • Delivers maximum hide and ensures a uniform finish across all interior and exterior surfaces
  • Product of choice when a significant colour change is required
  • Effective in sealing and suppressing most bleeding-type stains
  • Provides a mildew-resistant coating
  • Great flow and levelling
  • Quick drying
  • Easy application
  • Spatter resistant
  • Low VOC



  • Available Colours: White, Deep Base
  • Sheen (or Gloss): Primer
  • Cleanup: Soap and Water
  • Resin Type: 100% Acrylic Latex
  • Recommended Use: Exterior/Interior


Please note that not all Benjamin Moore & Co., Limited products are available in all areas due to VOC regulations. Please check with your local retailer before making your selection. Reported technical data is representative of the product line. Contact Benjamin Moore® for values of specific bases or colours. See Technical Data Sheet (TDS) for additional information. For the most up-to-date MPI specifications, visit www.mpi.net

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